Strategic Marketing

As a company has a business strategy, a sales strategy and a product roadmap, without a marketing strategy, no one will know anything! I've developed marketing strategies for the companies I've worked for, check them out!

Company Marketing Strategy & product launch

The marketing strategy I developed for MOTOR Information Systems included a company strategy that aligned with the other functional and business strategies. What made this strategy interesting was the inclusion of a new product launch, which had it's own marketing strategy. It included the typical aspects of a strategy such as messaging, branding, digital and traditional marketing, but it also involved experiential marketing!

As a Director of Marketing Strategy, I’ve had the opportunity to develop a company marketing strategy and support the development and implementation of product line marketing playbooks. The strategy provides the marketing framework for the organization and product lines while the playbooks detail the campaigns.

In addition to strategies, plans are needed to be implemented to achieve KPIs. Below are some samples of plans I’ve developed for various companies.