Press Releases

Press releases are a standard in any industry. I've developed several over my career. Some were around contract awards, others were leadership announcements, still others were client or company recognition events or awards. Each provided an opportunity to showcase something positive about the organization and what it does for it's clients and the industry.

Articles

Having the opportunity to develop articles and have them placed within industry publications went a long way for the organizations I've worked for. I've done much in this area, from developing articles or working with writers to finalize them for publishing to working the relationships with the editorial staffs to position the piece for their publication.

In addition, I've worked with media relation firms that coordinate those same activities as well. In these cases, I provided the content/background and the expert for interview purposes and worked the pieces with the firm to finalize it and publish it. In either case, promotional campaigns were set to follow!

Media Relations & Planning

There are many areas of expertise that fall within Media Relations. From the development of a release, to holding a press event to working crisis communications and positioning the company in a favorable light.

I've had the opportunity to work much of these efforts, however, with the organization's I've worked with, I've done the planning, supported much of the work with an on-site staff along with myself and used an agency when it was needed.