Collateral Overview
Check out some of the pieces created that supported promotional campaigns, events, and the marketing strategies for some of the companies Lisa worked for.
Backgrounder
It's important that every company has a one page summary of who they are, what they do and what that means for their clients. We developed an overview for MOTOR Information Systems. The copy provides the corporate messaging of trust, leadership and innovation.
Capabilities Presentation
When meeting with clients or prospects for the first time, it's critical to understand who they are, what their challenges are and then address those through a corporate capabilities pitch. It's key that any client or prospect understand the organization they're working with is a leader in their industry and possesses the expertise to help them overcome their challenges and achieve their business goals. These pieces are usually shorter in nature and provide a taste of what the company can do, so further discussions will take place.
Success Stories & Case Studies
Thought leadership and expertise are a part of story telling. This is critical in marketing. What makes these stories even more powerful is when the stories are told by the client. I’ve had the opportunity to develop many of these for various organizations, however, I don’t have the authority to post any.