Digital
Websites, microsites, social media platforms, blogs and more are continuing to dominate the marketing landscape. The key is to blend the right mix of digital marketing with traditional marketing to make the best impression with your target audience. Check out some of my digital achievements below:
Website
Company websites are a basic necessity today. Consumers are smart and educate themselves by checking a site before they call or stop at a store location.
MOTOR had an outdated site that aligned with their brand image in the marketplace. . . old with nothing new to offer.
I worked with our team to design, develop and ultimately launch a new website that aligned with new corporate messaging and a new product launch!
Social media - facebook
Each social media platform offers businesses ways to reach their target audience that didn't exist before.
We developed campaigns that included and sometimes, solely used social media. At KUKA, WABCO and other organizations I’ve worked with, we connected with our Facebook followers on various promotions that enabled us to tell a story, share a tip or simply talk about a trend within the industry.
social media - linkedin
LinkedIn is a great platform to target our key audience members.
We were able to easily track the metrics associated with these campaigns and other social media platforms to understand what was working and what wasn't for continuous improvement.
Microsite - product
Microsites enable clients and prospects to focus on a select topic(s). In this case, I worked with the team to design, develop and host a webinar that showcased some key solutions MOTOR Information Systems provided. The microsite was host to product information, webinar registration and recording for reference along with contact information for lead generation.
Microsite - branding
With MOTOR Information Systems re-branding itself, we were able to test some messaging and branding assets on this microsite. Here we could gauge the interest and gain input/feedback via a survey to understand what worked and what needed some additional development/design.
Microsite - Product line
MOTOR Information Systems was also interested in making a name for itself within the truck aftermarket. This allowed us to design, develop and promote some of that product line with a different target audience and measure the results. There was a webinar introducing the product and both that event and the site itself enabled us to measure the branding impact.
CUSTOMER FOCUS - NEWSLETTER
Being customer centric enables greater success for an organization. Being connected to your customers allows your company to become a partner with them, to work closely and help address challenges and celebrate successes. Communication with customers is key. One way is through newsletters.
