Lisa Pooley

Marketing & Communications Expert

Working in Detroit, Michigan

 
 

ABOUT ME

Highly motivated and results driven marketing and communications professional with a comprehensive range of marketing and communications experiences. Demonstrated leadership skills that have helped drive new business and grow existing accounts. Excellent reputation as an innovative, energetic, individual with remarkable communication skills and a drive for results. Strategic professional experienced in all marketing facets – traditional to digital with a focus on creative innovation and thought leadership resulting in customer success.

 
 
 

EXPERIENCE

Core Competencies

* Project Management  

* Marketing Strategy Development  

* Communications Strategy Development

* Brand Management

 * Advertising  

* Internal Communications Management  

* Customer Relations

* Lead Generation

Key Representative Achievements include:

  • Marketing Strategy Development: Create and implement marketing strategies that align with both long-term sales and business strategies. These strategies are centered around furthering the development of awareness to the target client and enhancing business growth;  Efforts made have resulted in a 50% increase in leads
  • Communications Strategy Development: Create and execute communications strategies for key clients around transition events and activities. Also develop and fulfill the internal communications strategic plan for the  organization to boost morale, unify two companies and enhance productivity
  • Brand Management: Establish and implement a brand management strategy  for the company, new business units and new product launches
  • Lead Generation: Responsible for increasing awareness and engagement with social media platforms by 300%; Increased prospect response rates in digital marketing by 50%